Jeff Rohrs

A recovering attorney, Jeff heads-up the Marketing Research & Education Group at ExactTarget.  In this capacity, Jeff spearheads the SUBSCRIBERS, FANS & FOLLOWERS research series, ExactTarget’s SUBSCRIBERS RULE! philosophy, the company’s annual Connections User Conference  programming.  Jeff has presented at a wide variety of industry events including ad:tech, IAB MIXX, Argyle’s CMO Leadership Forum, The CMO Club Summit, the eec’s Email Evolution Conference, MarketingSherpa’s Email Summit, MediaPost’s Email Insider Summit, SES, SMX, and WOM Supergenius.

Prior to joining ExactTarget, Jeff was President and Chief Interactive Strategist for Optiem, a digital marketing agency based in Cleveland, Ohio, where his clients included Sherwin-Williams, Calphalon, and Insurance.com.  Jeff has also served as a National Applications Consultant for LexisNexis and as an attorney with Baker & Hostelter.  Jeff received his J.D. and Masters in Mass Communication from Boston University, and he holds his B.S. in Mass Communications from Miami University where he serves on the Advisory Board for the school’s Armstrong Center for Interactive Media Studies.

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