Zena Weist

Zena Weist is the Vice President of Strategy at Expion. She is an integrated media strategist with over 17 years of executive leadership in online marketing on both the agency and brand side, providing digital communications and social media strategic counsel across a portfolio of Fortune 500 companies.

Zena has led award winning interactive teams at Edelman, H&R Block, Sprint, Hallmark and Embarq, providing leadership in online brand engagement, digital strategy, and integrated marketing communications. Her work has been featured in five business books and highlighted in the Harvard Business Review.

When her fingers aren’t on the keyboard, Zena is playing with her family of four active kids plus one adorable husband or trying to sneak in a run.

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